Pliny the Younger (c. AD 61-113), Book 1 letter 13, writes to Sosius Senecio and complains about Hollywooding. This is when poets read and slip away before the gig is over. Nothing new in that, Pliny was from the 1st Century AD and waaaay before Hollywood was even invented.
This year has brought us a fine crop of poets: right through April hardly a day passed without some recital or other. I am delighted that literature is so flourishing and that men are giving such open proofs of brains, even though audiences are found so slow in coming together. People as a rule lounge in the squares and waste the time in gossip when they should be listening to the recital. They get some one to come and tell them whether the reciter has entered the hall yet, whether he has got through his introduction, or whether he has nearly reached the end of his reading. Not until then do they enter the room, and even then they come in slowly and languidly. Nor do they sit it out; no, before the close of the recital they slip away, some sidling out so as not to attract attention, others rising openly and walking out boldly. And yet, by Hercules, our fathers tell a story of how Claudius Caesar one day, while walking up and down in the palace, happened to hear some clapping of hands, and on inquiring the cause and being told that Nonianus was giving a reading, he suddenly joined the company to every one’s surprise. But nowadays even those who have most time on their hands, after receiving early notices and frequent reminders, either fail to put in an appearance, or if they do come they complain that they have wasted a day just because they have not wasted it. All the more praise and credit, therefore, is due to those who do not allow their love of writing and reciting to be damped either by the laziness or the fastidiousness of their audiences. For my own part, I have hardly ever failed to attend. True, the authors are mostly my friends, for almost all the literary people are also friends of mine, and for this reason I have spent more time in Rome than I had intended. But now I can betake myself to my country retreat and compose something, though not for a public recital, lest those whose readings I attended should think I went not so much to hear their works as to get a claim on them to come and hear mine. As in everything else, if you lend a man your ears, all the grace of the act vanishes if you ask for his in return. Farewell.